Google Advertising

When it comes to online marketing to successfully drive qualified traffic to your website (that's those visitors who are actually seeking your products or services) you should be advertising on search engines like Google and Yahoo! as this is where most internet users go to search the world-wide-web.

Once a user has searched for particular "keywords" they are presented with a number of results. The most prominent of these are pay-per-click adverts or sponsored results.

It should be said however merely displaying your advert isn’t enough to achieve good sales leads. The true benefit of this form of advertising is when a user makes what is known as a “conversion”.

All this means is that someone clicks on your advert and then does something to engage with your business, like sign up to your e-newsletter or actually make a phone call to you (you should always ask them!).

As part of our web design service we will give your website a good degree of search engine optimisation (SEO) as standard, which should mean your website is "ranked" highly amongst the "organic" listings within search results.

What we mean by Google Advertising is managing your pay-per-click campaigns on a week-by-week or monthly basis. This ensures your website is promoted via specially designed "targeted" adverts that can be tailored to "land" on different pages within your website ie: "Carpet Fitters in London" or "Carpet Fitters in Croydon" would ensure the user goes to /services/carpet-fitting/.

For this service we only charge a small commission (typically 10% of your monthly spend). If you are interested in this service and wish us to manage your online advertising please give us a call using the number above or complete an online enquiry and we'll get back to you as soon as possible.